• Out-of-the-box DLP isn’t blind, it’s generic. The highest-value data often lives inside proprietary and niche applications that require intentional, explicit monitoring. 
• Global Application Monitoring aligns your DLP with your business to selectively monitor these high-risk applications while allowlisting trusted tools—reducing noise, preserving performance and strengthening governance.
• Modern risks demand endpoint-level visibility—especially with GenAI—making endpoint visibility a foundational requirement for data protection in AI-driven workflows.

In the world of Data Loss Prevention (DLP), "out-of-the-box" is often mistaken as "complete." While Symantec DLP Endpoint provides robust, pre-configured protection for common productivity tools like browsers and emails, modern enterprise workflows often rely on specialized software that falls outside these defaults.

For the organization that handles proprietary intellectual property, specialized engineering data, or custom financial models, the greatest risks often hide within the applications that aren't on the default list. To achieve a truly mature data security posture, you need to unlock a capability that is often considered the product's "hidden gem": Global Application Monitoring (GAM).

Protect data inside the apps that matter 

Information security is no longer just about guarding the perimeter or the inbox. Data lives in the tools your business uses to create value. Whether it's a custom-built ERP system, a niche medical imaging viewer, or a proprietary CAD tool, these applications are often the primary touchpoints for your most sensitive assets.

Global Application Monitoring is the "Swiss Army Knife" of the Symantec DLP Endpoint agent. It allows you to seamlessly extend deep content inspection and multi-channel monitoring—covering network, clipboard, and file access—to any custom executable binary across your global fleet. By defining how the agent interacts with these custom tools, you transform a standard DLP implementation into a bespoke security shield.

Strategic insights: why GAM matters

• Total Visibility: Extend monitoring to proprietary binaries while simultaneously allowlisting trusted internal tools to eliminate noise and performance overhead.
• Operational Agility: Add coverage for new corporate tools in minutes, ensuring security moves at the speed of business.
• Infrastructure Parity: Maintain identical protection logic across On-Premise Enforce and Cloud-managed DLP Endpoint deployments.
• Adaptive Defense: Specifically target high-risk actions like clipboard pastes into GenAI tools or local file access by unmanaged apps.

Strategic ownership: monitoring vs. allowlisting

True security posture is defined by how well an organization understands its own unique application footprint. Global Application Monitoring empowers organizations to move from passive observation to intentional visibility.

Instead of relying solely on out-of-the-box definitions, customers take ownership of their environment by proactively defining which applications are business-critical and which are trusted. This includes the strategic use of Application Allowlisting. By explicitly identifying trusted, low-risk applications to exclude from intensive monitoring, security teams reduce false positives and optimize endpoint performance. This ensures that security resources are focused on governing the specific tools that drive your business operations, maintaining a high-fidelity security model without sacrificing a frictionless user experience.

Frontier security: The GenAI case study

The most urgent example of why we need Global Application Monitoring today is the explosion of Generative AI. While many organizations have blocked access to AI websites, employees are increasingly using "desktop-wrapped" AI assistants or local Large Language Model (LLM) interfaces that run as standalone executables. For example, consider this case study.

The Scenario: A developer downloads a standalone AI coding assistant to help optimize a sensitive internal project. Because this assistant is an .exe or .app file and not a website, traditional web-filtering might miss it.

GAM in Action: By adding the AI assistant's executable to the Global Application Monitoring list, the Symantec DLP Endpoint agent can:

• Monitor the Clipboard: Prevent "Paste" actions of sensitive code into the AI interface.
• Monitor File Access: Alert or block when the AI tool attempts to "Open" or "Read" sensitive project files.
• Network Control: Ensure that even if the app tries to sync / copy with a network share, the data is inspected before it leaves the endpoint.

Deliver agility across hybrid infrastructures

One of the most powerful aspects of Symantec's GAM capability is its architectural flexibility. Whether your organization is strictly on-premise or cloud-managed, Symantec DLP Endpoint protection stays unified.

• On-premise managed endpoints: For organizations requiring traditional Enforce infrastructure to maintain total policy sovereignty within internal networks or air-gapped environments.
• Cloud-managed endpoints: For the enterprise deployments, the Cloud Managed DLP Endpoint on the CloudSOC Service provides a streamlined, SaaS-based management model. This ensures that custom monitoring rules—including your specific application allowlists—remain persistent at the endpoint, providing edge-based enforcement regardless of the user's network location.

Start governing the applications that actually run your business 

The journey toward "Zero-Blindness" begins with an audit. Look at your organization's application inventory and identify the niche tools that handle your "crown jewels"—proprietary designs, customer databases, and financial forecasts. Identifying these critical touchpoints is the first step in mapping out your unique risk surface.

Once identified, the next phase of your journey is to translate that visibility into active governance. By integrating Global Application Monitoring and its allowlisting capabilities into your standard deployment workflow, you transform your DLP program from a broad safety net into a surgical, business-aligned defense system. This intentional approach ensures that as your business evolves, your security architecture evolves with it—protecting exactly what you need while trusting what you know.

Turn visibility into control. Global Application helps you close the last gaps in your DLP journey and turn Symantec’s DLP agent into a custom-made shield.  Contact your in-region expert for a demo.